Core Promise
You Sell. We Support.
Together We Deliver.
The Opportunity
A repeatable network, built on local relationships.
Aura Kitchenz aims to build a repeatable network in which local partners develop their market while Aura supports the brand system, design, product backend, training and operating standards. The objective is consistent customer experience across cities without losing the strength of local relationships.
Why Aura
Backend strength, built in.
Capabilities every Aura partner draws on from day one.
Partnership Models
Three ways to build with Aura
Choose the model that fits your business today — every route is backed by the same design, manufacturing and training system.
Starter
₹5 Lakh*
Suitable for: Furniture showrooms, builders, designers
Design Partner
₹10 Lakh*
Suitable for: Architects and interior designers
Exclusive Showroom
₹20 Lakh*
Suitable for: Entrepreneurs and serious operators
Roles & Support
Who brings what to the table
Aura Brings
- Brand guidelines and operating standards
- Design and pricing support as per the agreement
- Manufacturing and material supply for the agreed range
- Training, SOPs and launch guidance
- Marketing assets and digital ecosystem
- Quality and installation guidance
Partner Brings
- Local market knowledge and relationships
- Approved studio/showroom space where required
- Local sales/design team as required
- Day-to-day customer ownership and disciplined follow-up
- Local promotions, partnerships and lead generation
- Capital discipline, reporting and brand compliance
Partner Customer Journey
From lead to after-sales
Clear ownership at every stage, so nothing falls between the partner and the backend.
01
Leads
Local and digital lead generation
02
Design
Drawing and proposal support
03
Order
Commercial closure and documented approval
04
Production
Central backend for the agreed product scope
05
Installation
Guided local execution under standards
06
After-Sales
Documented service response and closure system
The Aura Experience Centre
What a showroom blueprint includes
A consistent physical experience is part of the brand system every partner builds on.
First 90 Days
A structured launch plan
Days 0–30
Onboard
Agreement, territory, site, team plan and product training.
Days 31–60
Build
Store setup, systems, hiring, local marketing and lead pipeline.
Days 61–90
Sell
Customer meetings, first orders, installation support and review cadence.
Day 90+
Scale
KPI rhythm, referrals, local partnerships and repeatable growth.
Governance & Growth
What we track together
Customer & Operations
Sales Funnel
Quality Protection
Five audits, every showroom
01
Store Audit
Branding, display and cleanliness.
02
Sales Audit
Pricing, promises and documentation.
03
Design Audit
Approvals, measurements and bill of materials.
04
Installation Audit
Pre-check, execution and handover.
05
Service Audit
Complaints, turnaround time and closure.
Demand Generation
How leads come in
Local Relationship Channels
Central / Digital
Ideal Partner Profile
Who we're looking for
Look For
- Local credibility
- Owner involvement
- Financial discipline
- Sales orientation
- Customer-service mindset
- Small-team leadership
- Willingness to follow systems
Avoid
- Passive investors
- Total dependence on HQ leads
- Discount-only mindset
- Weak follow-up
- Refusal to share KPIs
- Overpromising